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EA Vets Launch New Activision Studio

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Activision has announced the opening of Sledgehammer Games, a new studio that will be headed by former Visceral executives Glen Schofield and Michael Condrey.

Schofield and Condrey were formerly the general manager and chief operating officer, respectively, at the EA-owned studio Visceral Games, where they played prominent roles in the development of the award-winning game Dead Space, Schofield as executive producer and Condrey senior development director. The pair departed for the greener pastures of Activision in July and will assume the same roles at Sledgehammer that they held at Visceral.

ā€œThis was an opportunity for us to assemble a world-class team made up of developers with a proven track record in delivering top-rated games,ā€ Schofield said. ā€œWe know what it takes to develop a Game of the Year title, and we also know that the title needs the support of a strong publisher to make the game a success.ā€

ā€œActivision Blizzardā€™s independent studio model is very empowering,ā€ added Condrey. ā€œWe have a fantastic new studio facility, the foundation for a world-class team and the backing of the industryā€™s most profitable game publisher. This was a rare opportunity we couldnā€™t pass up.ā€

Itā€™s hard to imagine that this isnā€™t a real kick in the ass for EA management. Not only did a couple of their top guys fly the coop for the competition, but theyā€™re launching a brand new studio to great fanfare the day after the floundering EA closed the doors at Pandemic. There is one potential upside, however; Sledgehammer is ā€œactively recruitingā€ talent to work on its first, unannounced project, which could be a boon for a lot of EA employees left jobless by its recent troubles.

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