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‘Annoying Nerd’ Elon Musk Could Buy And ‘Definitely Ruin’ Another Billion-Dollar Company Like He Did Twitter


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Elon Musk is at it again, flexing his hundreds of billions for everyone to seeā€”this time with a hint at acquiring yet another company, because apparently running a social media platform into the ground isn’t enough.

On Nov. 28, just days after ranting that Dungeons & Dragons (D&D)‘s new book “trashes” its original creator, Musk casually tweeted, ā€œHow much is Hasbro?ā€ in response to a post on X about the latest drama in the role-playing games world. It was enough to spark speculation that Musk might actually want to buy Hasbro, the company that owns D&D.

The saga began on Nov. 22, when Musk publicly lashed out at Jason Tondro, a senior D&D designer at Wizards of the Coast (a Hasbro subsidiary). Tondro, in a recent book, critiqued the original 1974 D&D rules for using “insensitive and derogatory language” toward Black people, Indigenous people, women, and anyone who wasn’t a “white, middle-class man.” While Tondro stopped short of directly blaming D&D co-creator Gary Gygax, he noted that the language came straight from Gygaxā€™s original drafts. This critique was apparently too much for Musk, who declared, “Nobody, and I mean nobody, gets to trash E. Gary Gygax and the geniuses who created Dungeons & Dragons. May they burn in hell.”

Muskā€™s latest outburst was sparked by a Facebook comment where Tondro dismissed concerns about backlash from ā€œgrognardsā€ā€”a term affectionately (or sometimes not) used to describe fans of old-school D&D. Naturally, Musk and his loyal fanbase interpreted this as a direct attack, further fueling the billionaireā€™s self-proclaimed crusade against ā€œwoke culture.ā€ Now, Musk seems to think buying Hasbro would be the ultimate mic drop, presumably to steer D&D back to 1974.

While Muskā€™s comments thrilled some fans of his ā€œanti-wokeā€ rhetoric, others were far less enthused. “Dude got bullied for being an annoying nerd and now he wants to single handedly ruin fun nerd culture,” a user wrote on X. Another chimed in, “This is the worst news ever. He would DEFINITELY ruin it.”

Given Muskā€™s acquisition track record, itā€™s not hard to see why many fans are skeptical he could keep Hasbro operating properly if he did buy it. After all, his acquisition of Twitter (now X) has been a downward spiral, with the platform reportedly losing 80% of its value since Musk bought it for $44 billion in 2022. ā€œElon canā€™t run Twitter properly, and you want him to take Hasbro?ā€ one person asked. Another joked, ā€œMusk isnā€™t going to buy Hasbro; he only bought Twitter because he was legally forced to.ā€ Itā€™s not surprising people doubt Muskā€™s ability to manage Hasbro without sending its $8.9 billion valuation spiraling into the abyss.

Despite the noise, thereā€™s no indication Hasbro is actually up for sale or that Musk is making a serious move to buy it. For now, he seems more worried with his latest venture: an AI gaming studio to ā€œmake games great again.ā€ Because if thereā€™s one thing the gaming world needs, itā€™s more Musk. Or so he thinks.


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