This week, First-Person Marketer author JP Sherman takes a look at controversy marketing. From Duke Nukem Forever’s controversial swag labeled “steroids,” to Dante’s Inferno’s campaign which encouraged convention-goers to commit “acts of lust” with booth babes, videogame marketing can run the gamut from laughable to atrocious. What do you think of controversial marketing campaigns? What are the best (or worst) campaigns you can recall?
Recommended Videos
The Escapist is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission.Ā Learn more about our Affiliate Policy
Published: Sep 28, 2010 01:00 pm