Forgot password
Enter the email address you used when you joined and we'll send you instructions to reset your password.
If you used Apple or Google to create your account, this process will create a password for your existing account.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Reset password instructions sent. If you have an account with us, you will receive an email within a few minutes.
Something went wrong. Try again or contact support if the problem persists.
Business-Heads Are Ruining Video Games - Cold Take Frost Sebastian Ruiz

Business Heads Are Ruining Video Games – Cold Take

Recommended Videos

Thank you to Robot Cache for sponsoring this video. Download Wasteland 3 for free courtesy of Robot Cache using this link: https://bit.ly/coldtake

In this episode of Cold Take, Frost explains how business heads are ruining video games.

Business Heads Are Ruining Video Games – Transcript

Man, I am sick of money. Itā€™s a scam. A charade. Here, you pay for this.

Before I made the decision to live as a starving artist I was eating good and in the business of money. I traded penny stocks and operated as a business consultant. Wasnā€™t no Wolf of Wall Streetā€“it was more of a squirrel on 2nd street kind of setupā€“ but I learned a thing or two that fetched me a mighty fine nut. Step one: assign everything a number. Step two: improve those numbers. This works well when youā€™re managing warehouses, recycled plastics, and machinery, but it donā€™t work too well in the entertainment industry where the business is people. You canā€™t assign a number to human expression, and if you do itā€™s rarely accurate. Adhering to the mantra ā€œproduce more, cut costs, and monetize aggressivelyā€ is counterintuitive to the creative process. Youā€™d think itā€™s incompetent businessmen grinding the life out of video games, but itā€™s not incompetence. You donā€™t make it this far being incompetent. The issue is theyā€™re incredibly competent in the wrong industry. Video game development shouldnā€™t be run like a factory.


The Escapist is supported by our audience. When you purchase through links on our site, we may earn a small affiliate commission.Ā Learn more about our Affiliate Policy
Author
Image of Sebastian Ruiz
Sebastian Ruiz
Sebastian Ruiz joined The Escapist in June 2021, but has been failing his way up the video game industry for years. He went from being a voice actor, whose most notable credit is Felicia Day mistaking him for Matt Mercer in the game Vaporum, to a video editor with a ten-year Smite addiction, to a content creator for the aforementioned Hi-Rez MOBA, before focusing his attention on game development and getting into freelance QA. With a lack of direction, Sebastian sought out The Escapist as a place to work with like-minded individuals and fuel his ambitions. While he enjoys dabbling in all kinds of games to expand his horizons, even the worst roguelikes can get his attention.