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Ms. Marvel episode 1 review Generation Why Disney+ MCU Marvel Cinematic Universe Iman Vellani Kamala Khan is a refreshing colorful delight

Ms. Marvel Premieres with a Stylish & Confident Introduction for Kamala Khan

This discussion and review contains light spoilers for Ms. Marvel episode 1, ā€œGeneration Why,ā€ on Disney+.

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The premiere episode of Ms. Marvel, ā€œGeneration Why,ā€ is absolutely brimming with style, confidence, and heart. Instead of a continent, galaxy, or multiverse-spanning adventure, the series focuses its attention on the micro, to great effect. Between her tight-knit Muslim Pakastani-American family, relatable stumbles at school, and the tangible depiction of her home of Jersey City, Kamala Khan doesnā€™t just enjoy one of the strongest intros weā€™ve seen so far on Disney+, but across the Marvel Cinematic Universe as a whole.

Right from the get-go, itā€™s clear that Ms. Marvel has a distinct visual style and tone. While a lot of the MCU has a tendency to paint with the same handful of brushes, this show immediately pops with a unique confidence. The first thing we hear is The Weekndā€™s ā€œBlinding Lights,ā€ a song whose energy matches that of the show. But more than that, it reflects the frequent use of lens flares throughout the episode, as well as the inciting incident at AvengerCon that ultimately draws out Kamalaā€™s new powers.

From here weā€™re quickly thrown into the animated intro, which does an excellent job of telling us exactly the kind of high school kid Kamala is. Sheā€™s a hardcore Avengers fangirl, with Captain Marvel unsurprisingly being her favorite. She spends her free time dabbling in cosplay, listening to Scott Langā€™s podcast (which Disney should 100% make a real thing), and creating YouTube videos despite only receiving a handful of views from her two subscribers.

Iman Vellaniā€™s passion and excitement as Kamala is absolutely infectious, and it provides the most immediately likable hero weā€™ve seen in the MCU since Tom Hollandā€™s Peter Parker. Everything from her failing her driving test in spectacular fashion, to her daydreams during the banality of school, to her ultimate first steps towards being a superhero makes me so excited to have her as a part of the MCU for years to come.

Ms. Marvel episode 1 review Generation Why Disney+ MCU Marvel Cinematic Universe Iman Vellani Kamala Khan is a refreshing colorful delight

While Vellani is a revelation, plenty of credit also goes to the creative team behind the camera. Head writer Bisha K. Ali embodies each and every scene with humor and authenticity. From family squabbling to the Circle Q convenience store, Kamalaā€™s world feels so incredibly rich and lived in. Itā€™s immediately clear that her family is close and all love each other, despite all of the baggage that comes with that. Thereā€™s her older brother who can seemingly do no wrong, her warm and loving father whoā€™s willing to turn a blind eye to rule-breaking, and her stricter and stern mother, who most likely already knows some of the familyā€™s more mystical history, something Iā€™m sure later episodes will be digging deeper into.

While the writing and performances are stellar, itā€™s the direction of ā€œGeneration Whyā€ that really stands out amongst its MCU streaming peers. The duo of Adil & Bilall, the pair behind 2020ā€™s Bad Boys for Life, injects the kind of unique visual identity that we need to see more of in the MCU ā€” this episode feels like a blend of Edgar Wrightā€™s Baby Driver and Spider-Man: Into the Spider-Verse. There are a ton of fearless creative choices at play here, and nearly each one pays off. I loved watching Kamala and her best friend Bruno ride their bikes through the neighborhood thinking of different Captain Marvel cosplay mashups, all while those ideas materialized as animated graffiti on the walls behind them. Likewise, their text exchange appearing on their bedroom walls and in neon storefront signs adds a propulsive sensation to a simple conversation.

I also loved this episodeā€™s trip to AvengerCon, which did a great job of showing us the cultural impact that these heroes are having on the world around them. The Hulk test of strength, Giant Man photo opportunities, and array of overpriced chotchkies brought to mind our own fan conventions like Comic-Con, as well as Kamalaā€™s introduction in the Marvelā€™s Avengers game during A-Day.

Ms. Marvel episode 1 review Generation Why Disney+ MCU Marvel Cinematic Universe Iman Vellani Kamala Khan is a refreshing colorful delight

Of course, fans of Ms. Marvelā€™s excellent comic runs throughout the 2010s will notice that her powers in the series, as well as their origins, differ greatly. Gone are her dormant Inhuman abilities triggered by Terrigen Mist that focus on her Mr. Fantastic-like embiggening. Instead, her powers here come from the bangle sent to the family by Kamalaā€™s grandmother and manifest themselves more akin to cosmic light and energy, which would align her with the likes of Captain Marvel and Monica Rambeauā€™s Photon, who are set to join Kamala in 2023ā€™s film The Marvels.

Honestly, Iā€™m totally fine with this change. The whole Inhuman experiment was kind of a mess on television, with the only lingering payoff being a quick gag in Doctor Strange and the Multiverse of Madness. Whatā€™s most important is that this showā€™s creators totally nailed who Kamala is as a person, and I couldnā€™t be happier for that.

Even with the mid-credits stinger featuring Arian Moayedā€™s Damage Control agent whom we last saw in Spider-Man: No Way Home, we still donā€™t have a clear sign of who the antagonist of this series might be. Iā€™m sure weā€™ll find out more about Kamalaā€™s grandmother, how her mother ties into this all, and just what that strange purple realm she quickly fell into right before the costume contest was all about. Thereā€™s also a good chance her familyā€™s bangle has some kind of cosmic roots, possibly Kree or Skrull.

One episode in, Iā€™m completely enamored with Ms. Marvel. Itā€™s a breath of fresh air from the drab stumbles weā€™ve seen in a lot of Marvelā€™s television efforts so far. While weā€™ve definitely been in this place before, with a promising pilot that eventually gives way to a paint-by-numbers third act where two giant CGI things bash against one another (cough cough WandaVision cough), this first episodeā€™s sheer delight makes it worth forgetting about all that for now. The important thing is that Kamala Khan is finally a part of the MCU, and itā€™s absolutely better off for it.


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Marty Sliva
Marty Sliva was the Deputy Editor of The Escapist. He's been writing and hosting videos about games, movies, television, and popular culture since 2011, and was with The Escapist from 2019 until 2023. In a perfect world, he'd be covering Zelda, Persona, and the hit TV series Lost on a daily basis.