Microsoft leads NPD’s December figures and manages to take 46% of total hardware sales in the US for the month.
Earlier in the month, Microsoft announced that it has sold more than three million Xbox Ones by the end of 2013. Now, we have a more detailed look into just how much stock the company moved in December. According to the NPD Group’s figures for last month, the Xbox One was the best-selling console in the US moving 908,000 units. Additionally, its current-gen brother, the Xbox 360, also did well shifting 643,000 consoles. Together, sales of the Xbox One and Xbox 360 accounted for 46% of the hardware market share in the US, which is a 10% growth compared to the same time last year.
Here are the rest of the NPD December 2013 Xbox highlights.
Total combined retail spend on the Xbox platform (Xbox One and Xbox 360) in December reached $1.39 billion, 50 percent of the combined software, hardware and accessories spend in the U.S. (Source: NPD Group, December 2013).
During the month of December, Xbox One held six of the top 10 spots on the new generation console game title list: “Battlefield 4,” “Forza Motorsport 5,” “Dead Rising 3,” “Ryse: Son of Rome,” “Madden NFL 25” and “Call of Duty: Ghosts” (Source: NPD Group, December 2013).
Based on Microsoft’s internal software figures, consumers purchased an average of 2.9 games per Xbox One since launch. Yusuf Medhi, corporate vice president of marketing, strategy and business for Xbox thanks fans and states, “We’re grateful for the excitement and support of our fans – many purchasing their next Xbox console and many joining the Xbox family for the first time,” and adds, “Our journey is just starting, with more innovation, games and entertainment coming in 2014 and far beyond.”
For comparison’s sake, Sony has revealed that it has sold 4.2 million PlayStation 4 units in 2013. Hopefully, Sony shares its latest NPD numbers soon, so we can accurately compare the two.
Does this mean the Xbox One is winning in the US, or is it just a case of Microsoft having stock readily available compared to the PS4?
Source: Xbox
Published: Jan 17, 2014 09:13 am