Rockstar Selects New Marketing Director

Rockstar hires a new marketing director from TBWA/Media Arts Lab

After the departure of Rockstar co-founder Terry Donovan, Rockstar has hired Alex Moullé-Berteaux, previously from marketing firm TBWA/Media Arts Lab, to fill the marketing director role. While at TBWA/Media Arts Lab, Moullé-Berteaux led the management of Apple Inc. projects, focusing on the iPod and Mac efforts.

Moullé-Berteaux commented on his new position: “I have admired Rockstar Games for years and am proud to be joining the extraordinary group of creative and technology talent, responsible for building the industry’s leading publishing label. … Rockstar Games is a uniquely positioned entertainment brand that has earned incredible loyalty from its audience based on the company’s obsession with quality, integrity and innovation in the games they make. I am looking forward to leveraging my experience to continue to build the brand and bring Rockstar’s games to an ever-broader audience.”

Source: Gamasutra