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Square Enix Fights Heartless Bullies

This article is over 5 years old and may contain outdated information

The Ad Council and Square Enix are starting an anti-bullying campaign called ā€œBecause of Youā€ that uses characters from Kingdom Hearts III to help teens understand that their actions have consequences.

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ā€œBecause of You is all about how your actions, for better or for worse, can have a big impact on those around you, and helping teens think about how those decisions could affect others,ā€ said Anastasia Goodstein, the Ad Councilā€™s senior vice president of digital product management. ā€œKingdom Hearts III is one of the yearā€™s biggest game releases, and weā€™re excited to see the gameā€™s message of support and friendship reach millions of teens. Itā€™s a great fit with our campaignā€™s idea that everyone should reflect on the power of their actions.ā€

The ad starring Disney protagonists and antagonists featured in the game will be shown nationwide. ā€œAt its core, the Kingdom Hearts series is about the power of friendship and helping those in need in order to overcome darkness,ā€ Square Enix senior manger, product marketing Brendan Docherty said in a press release. ā€œThe Kingdom Hearts story is filled with characters overcoming trials and tribulations through friends helping and supporting each other through tough times. We thought these themes matched very well with the valuable life lesson of the Because of You campaign.ā€

No word yet on whether Goofy will stress the importance of personal boundaries.


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Riley Constantine
Contributor. Riley Constantine is Iowa's third greatest export behind Slipknot and life insurance. She loves to review movies and games while examining how they often mirror the bizarre world we live in.